Selected Works 2025
Giovanni La Marca
I have partnered with leading studios and agencies on global brand projects, bringing experience in team leadership, client management and end-to-end execution. My focus is on building bold, authentic identities that connect with people through honest storytelling and clear purpose.
In my opinion, the best ideas often start with inconvenient questions. Every project is an opportunity to challenge assumptions and shape brands with integrity and impact.
Do you wanna know how I fell in love with graphic design and download my CV? Simply click here
Graphic Design, Creative Direction, Branding
The visual language combined tribal patterns with a vibrant palette of red, yellow and orange, echoing the passion and heat of the territory. Rolled out across digital platforms, print materials, interactive filters, merchandise and a dynamic website, the branding helped shape a cohesive and immersive experience.
With over 350 attendees, the festival confirmed its growing cultural relevance, showing that even in overlooked places, music and creativity can build lasting impact.
Graphic Design, Event Design
The campaign, amplified by DJs like Nina Las Vegas and Jamz Supernova, drove 750+ sign-ups in two weeks, engaging a diverse 18–30 audience and expanding Armani Exchange’s presence in youth culture.
Graphic Design, Event Design
The visual identity was built to connect history with contemporary culture, spanning large-scale out-of-home, digital communications and spatial graphics. A unified design system extended across striking posters, limited-edition merchandise and a collectible zine that served as both guide and cultural keepsake.
This project not only honoured the evolution of nightlife but also demonstrated the power of thoughtful design to shape meaningful and multi-sensory experiences.
Rebranding & Logo Design
The rebranding focused on building a visual identity that conveyed trust, professionalism, and tradition while introducing a modern and approachable aesthetic. The new design reflects Aluroma’s commitment to quality and innovation, positioning the brand as a forward-thinking leader in the aluminum sector.
Graphic Design, Event Design
Elevate is a London-based non-profit supporting young professionals from underrepresented backgrounds, and contributing to the event was both creatively and personally inspiring.
Branding & Logo Design
Named after a zesty Italian citrus fruit, Mapo blends energy and freshness into its visual identity. A clean logotype is paired with the tagline "Solo roba fresca, grazie," linking the agency’s name to its mission of nurturing vibrant, original music.
The result is a brand that feels fresh, human and built to last.
For Warm Magazine, I crafted a bold, meta-modern layout inspired by rave poster culture and paired it with a launch website, combining music, marketing, and cultural commentary in a dynamic and playfully ironic tone. Featuring over 10 interviews and hundreds of insights, it positioned the magazine as a connector between artists, brands, and agencies.
For Siamounmagazine, I led the visual and editorial direction of a 200-page debut issue that spotlighted Italy’s indie music scene through nearly 100 interviews and dozens of original artworks. Launched with a sold-out release event and reprinted within weeks, it demonstrated the enduring power of print as a collectible medium for identity and community-building.
Reranding, Logo Design & Social Media Templates
The new identity introduced a bold logo system and a set of flexible social templates that brought clarity and energy to the magazine’s digital presence. To strengthen its emotional connection with readers, a mascot named Muso was introduced, a curious music lover illustrated with charm and personality, appearing across platforms from Instagram to merchandise.
This rebrand not only refreshed the visual language but also helped the magazine stand out in a crowded landscape, making space for more varied and engaging content.
Whatsapp: +393791336020
Linkedin: Giovanni La Marca
Download my CV here
www.giovannilamarca.it if you wanna see more works