Giovanni La Marca 😘️
Branding, Graphic Design & Creative Direction
Fabric x Logic - Club Culture
Identity design & brandingDesigned for Warm Street / 2018
As the Head Designer at Warm Street in 2018, I led the design initiatives for a vibrant exhibition celebrating Club Culture. Collaborating with OurHistory and Logic Vapes, the event, expertly curated by Ernesto Leal, immersed audiences in pivotal movements from the last 50 years of global club culture. Warm Street took charge of all digital and out-of-home communication for this groundbreaking event.
The exhibition featured eight captivating scenes, each encapsulating the essence of iconic movements like Berlin Techno, Milan's Italo Disco, and USA Rave Culture. I meticulously crafted the visual identity, comprising eye-catching out-of-home and digital posters, designed to visually mirror the dynamic "waves" of club culture.
This project not only celebrated club culture but also showcased Warm Street's prowess in creating immersive visual experiences.
General post + Out of home billboards
Some spreads from the zine
Tote bags design