Giovanni La Marca 😘️
Branding, Graphic Design & Creative Direction
Scuderia by siamounmagazine
Branding & logo design / 2024Featuring over 20 talented DJs from every region in Italy, Scuderia is the official DJ crew of the renowned music magazine Siamounmagazine. Since its inception, I have been a core part of this dynamic project as both a graphic designer and creative director. My vision for the brand was simple: it had to be bold, fast, and crazy.
Inspired by the high-speed worlds of Formula 1, NASCAR, and horse betting, I developed a unique visual identity for Scuderia. Each DJ was paired with a fictional horse, represented as a jockey, a concept born from the Italian word "Scuderia," meaning "horse stable." This idea encapsulates the energy of “a group of wild horses running across Italy, stirring up excitement in every club and festival.”
Within just one year, Scuderia performed over 30 times, making waves from the north to the south of Italy and establishing itself as a prolific and energetic music collective.
Special thanks to Elisa Zanin for her exceptional project management, ensuring I had all the materials and information on time. Elisa, you’re a legend!
Logo design + 3D render
The DJs were showcased on social media as collectible cards, each with its own distinct design. Out of the 20 cards I created, here are some of my personal favorites.
Social media graphics