Giovanni La Marca 😘️
Branding, Graphic Design & Creative Direction
Nziem Festival 2024
Identity & merch design / 2024The identity for the 2024 edition of the Nziem Festival was built around a single, powerful concept: leaving a mark.
This idea wasn’t chosen lightly. After the success of our inaugural edition, we felt it was time to assert our presence and signal that we’re here to stay. To bring this vision to life, I combined bold, explosive visuals with playful elements like tribal patterns and smiley faces. The color palette of red, yellow, and orange naturally complemented this energetic vibe, reinforcing our central theme. The dominant shape used in the background design evokes the image of an explosion, symbolizing our intent to make a lasting impact on the scene.
The identity extended across various platforms, resulting in dynamic social media posts, distinctive logo designs, engaging Instagram filters, and a fully developed website.
The festival attracted over 350 attendees and was embraced by the underground scene as a new cultural milestone.
I also took the lead in curating and directing the photography and video team, capturing incredible content throughout the day. Special recognition goes to Isabel De Feudis and Claudia Cosi, who worked tirelessly alongside me. Their exceptional talent and dedication truly paid off—the results speak for themselves. These two are nothing short of legendary.
Click here to visit Nziem official website and here to visit their instagram page.
A special thanks goes to Angelo Ranieri, Marco Colella and Giuliano Nappo to have supported and facilited my creative process during the project and to have given me the chance, once again, to be part of Nziem.
Each performer was given their own unique logo, contributing to a series of ad hoc graphics that emphasize the underground music culture we aim to celebrate. This approach not only highlights the individuality of each artist but also reinforces the festival’s commitment to representing the vibrant, often overlooked, underground scene.
For the t-shirt design, we focused on the core theme of Nziem: togetherness. The shirt features the phrase, “You have the time of a song to make me fall in love,” inviting festival-goers to connect and share their passions with like-minded individuals. The t-shirts, screen-printed live during the event, were a massive hit.
We have invited the audience to bring an old piece of garment on which they could print for free the festival’s graphic for free. This approach gave us the chance to raise awareness for the event in a more sustainable way, without over-producing merchandise. I want to give a personal shout out to Siamounmagazine and especially the living legend Anna Gallucci for coming to our festival and taking care of the t-shirt printing session.
Also, a secondary design for the staff was created in collaboration with the Italian beer company Ceres.