Giovanni La Marca 😘️
Branding, Graphic Design & Creative Direction
Let it be
Personal project / 2017"Let It Be" is a publication that I've meticulously researched, written, and designed. It delves into the challenges faced by designers striving to express their personal agency — the freedom to do what truly resonates with them. Through a detailed exploration of design and philosophy, I crafted the content and brought the entire book to life, from layout to print finishing and binding.
A unique aspect of "Let It Be" is its unconventional self-interview format. In the English academic process, where citing someone requires an interview or authored work, I decided to interview myself, adding a touch of irony by citing other influential voices in my responses. This self-interview structure unfolds throughout the book, creating a dynamic interplay of ideas.
The book was intentionally crafted with a substantial size, rendering it incompatible with conventional shelves. This deliberate choice serves as a visual metaphor, emphasizing the concept of creative freedom unhindered by traditional design boundaries.