Glowup

Branding & logo design / 2024

Glow Up is your top destination for premium Korean skincare in the heart of Torino. Specializing in curated K-beauty essentials, Glow Up offers everything from innovative serums to hydrating creams, bringing the best of Korean skincare directly to you. With a focus on authentic and effective products, the shop provides personalized recommendations to help you achieve radiant, healthy skin. 

The logo of Glow Up perfectly embodies the brand’s vibrant and welcoming spirit. Featuring a circular composition, the brand name "Glow Up" sits prominently at the center, rendered in bold, playful, and rounded typography that conveys warmth and approachability. The soft peach color palette exudes freshness, vitality, and beauty, aligning seamlessly with the brand’s focus on skincare.

The typography strikes a balance between whimsy and clarity, blending distinctive curves with subtle sharp edges that make the name pop. The close spacing of the letters creates a sense of cohesion, reflecting the brand’s holistic approach to skincare. Delicate decorative touches, like the small diamond shapes near the letters, add elegance and a hint of playfulness to the design.

Overall, the Glow Up logo communicates a blend of youthful energy, confidence, and sophistication. Its modern design, combined with the soft, inviting color scheme, resonates with the target audience, promising a distinctive and refreshing skincare experience.