Giovanni La Marca 😘️
Branding, Graphic Design & Creative Direction
Mutants Magazine
Personal project / 2017Mutants Magazine, a collaborative project initiated with Martina Kristic and Pietro Martini, aimed to provide a platform for emerging writers, artists, and designers with fewer than 1000 followers on Instagram. Our approach was simple: pick a theme and let artists create whatever resonated with them. In this particular issue, we delved into the concept of trespassing.
The first issue pondered the meaning of barriers, whether physical or metaphorical, that humans construct. These barriers, intended to safeguard dreams and thoughts, often confine individuals to spaces or ideologies they might not willingly choose. Trespassing, in this context, emerges as an act of survival—a means of breaking free and being true to oneself. However, we acknowledged the dual nature of trespassing as both a liberatory act and a potential violation of others' realities.
In my role as a designer, I crafted the entire branding for the magazine, from the logo to the website. Additionally, I handled the layout design for the magazine itself. This self-published endeavor found its way into independent shops, allowing us to connect with a variety of artists. The issue featured a collection of 7 poems, 4 interviews, 2 journalistic photo reportages, and an array of image-based art, fostering a rich range of creative expression.